Client — Dell
Role — UX-UI Designer
CD — Rob Schipano
Category — Mobile-Web
Year — 2020
Client — Dell
Role — UX-UI Designer
CD — Rob Schipano
Category — Mobile-Web
Year — 2020
Dell Tech
Blog Page
Role — Product Designer
CD — Ian Armstrong
Category — Mobile-Web
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Dell's blog serves as a comprehensive platform for sharing company updates, product information, solutions, and support resources. Our primary objectives include providing valuable insights, facilitating communication, and reinforcing our company culture. We aim to encourage innovation, enhance well-being, and engage our audience to build advocacy. Regularly tracking performance metrics guides our ongoing efforts to achieve these goals. As a designer tasked with improving the old Dell blog page, here is a summary of the key items I've identified for improvement:
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Clear Purpose and Target Audience
Define the blog's purpose and identify the target audience.
Tailor the design to meet the audience's needs and preferences.
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User-Friendly Navigation
Create an intuitive navigation structure with accessible menus, categories, and search functionality.
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Visually Appealing Layout
Utilize a clean and organized layout that balances text and visuals.
Focus on spacing, margins, and alignment for a polished appearance.
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Engaging Content Presentation
Format content for easy scanning using headings, subheadings, bullet points, and concise paragraphs. Include visually appealing featured images for blog posts.
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Comment Section and Social Sharing
Enable a comment section to encourage user engagement and interaction.
Include social sharing buttons to facilitate content sharing on social media.
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Positive Outcomes of Strategic Blog Design
One of the successful strategies we implemented in blog design was the systematic categorization of content according to user interests. This approach allows our audience to effortlessly search for specific authors, subjects, or events, thereby enhancing the overall user experience and facilitating easy access to relevant information.
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We systematically evaluate user satisfaction through usability testing and post-interaction surveys, ensuring that users can seamlessly complete tasks and navigate the blog. Engaging users and retaining their interest is a priority, so we closely monitor metrics like engagement rates, content interaction, and mobile responsiveness.
Accessibility and compliance with standards are fundamental aspects, as is optimizing for conversions and continuously seeking user feedback to drive iterative improvements. By aligning design objectives with business goals and rigorously measuring performance against key metrics, we ensure that our blog design not only meets user needs but also contributes positively to the overall user experience.
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